About Us
We didn’t always live in effortless flow. Like many, we spent years trying to "figure it out," striving to manifest, and wondering why some things felt easy while others seemed impossible. Then, something shifted. We started to recognize the illusion of lack, the power of presence, and the effortless nature of true abundance. And once we saw it, we couldn’t unsee it.
Now, we’re here to share this understanding with you—not as teachers, but as guides who have walked this path and continue to play in this infinite game.
Robert Rugg
Robert is the founder of Effortless Being Publications and the creator of the Effortless Being YouTube channel. After a profound realization that he is the infinite being having a human experience, Robert devoted his life to living and teaching from the knowing that abundance, joy, and fulfillment arise naturally when we stop striving and start allowing.
Robert’s passion is helping others remember their true nature, embody effortless abundance, and live lightly and joyfully. Through books, coaching, interviews, and retreats, Robert invites others into a new way of being—one rooted in wholeness, play, and infinite wealth.
He believes that when we relax into our natural state, everything we desire flows to us effortlessly—and life becomes the beautiful, joyful game it was always meant to be.
John Pepper
John is a nature of reality investigator who has dedicated thousands of hours to understanding and applying a wide range of perspectives on consciousness, the structure of existence, the nature of self, Quantum Physics, and Law of Attraction.
A self-described “average guy”, John’s intense curiosity about reality was born through challenge. After decades of living a standard life—going to college, getting a job, and following the usual pattern—John perceives that he “gifted himself illness” as a means to spark a completely new paradigm and perspective on life. This new paradigm not only led John to a complete healing, but it opened a new passion, purpose, and understanding that he describes as “absolutely priceless” and “absolutely endless.”
For John,The Game of Infinite Wealth & Joy is an opportunity to reflect on his own evolution and share his current model of reality and consciousness with the world.
In every moment you can choose trust over fear
Keep shining.
Keep playing.
Keep remembering who you truly are.
With infinite love and appreciation
Rob & John